Wonderful closed a $550 million Series C at a $5 billion valuation on September 2, led by Insight Partners with Salesforce joining as a new investor. The round size is the headline. The number that decides whether the price holds is 650, the employee count, measured against annual recurring revenue tracking toward roughly $100 million by year end. That is about $154,000 of ARR per head. If the company reaches the 900 employees it told investors in March it would hit by December, the ratio drops toward $111,000.

At Shoptalk 2026, unfolding from March 24–26 at Mandalay Bay in Las Vegas, Perfect Corp. leans fully into a version of retail that feels less like browsing and more like being guided—almost subtly coached—through a decision. Their presence at Booth #1872 isn’t just another product demo corner; it’s more like a glimpse into how shopping is being restructured around the individual, not the catalog. What stands out immediately is how far personalization has moved from being a feature to becoming the core architecture of the experience.